Figgy & Co
Figgy & Co are cleaning products with ingredients you actually recognise. They’re safe, and good for the earth and your home. As we put it in Figgy’s Brand Bible – it’s not rocket science, it’s just cleaning.
Jane, founder, (also straight-up awesome) was looking for a clear direction for her marketing and brand personality. She wanted to up-level her marketing and needed to stay consistent across all customer touch-points, whilst staying top-of-mind for customers. We needed consistency and clarity – without being boringly lost in the sea of green-washing companies.
The solution? A Brand Bible to nail down everything Figgy (and Jane) stands for. We solidified her values, explored the brand’s point of difference, and created a kick-ass brand personality and voice.
Next up, I dived deep into her dream customer’s head and built a target audience profile outline their needs, wants and desires. This goes way past demographics and focuses primarily on psychographics and real customer data.
The cherry on top was a suite of Brand Tools (messaging statements, copy hooks, taglines, a word-bank), so that Jane could create her own marketing or engage a social media team.
Client: www.figgyandco.co.nz
Credit: Design and visual identity by Idyllic.
“Rachel is the real deal – your business is in safe copywriting hands with Frankly Write. Rachel takes the time to really get your business and your people – it’s intensive, but the process works a treat. The Brand Bible we developed for Figgy is bloody awesome – I use it everyday!”
Aw. Thanks Jane.
"Staying Real"
"Bubbles are cute, but they're not the key to keeping your home clean. Our soap provides just enough bubbles to clean things up, without putting them in there just for looks."
"Cleaning that actually works."