Writing for your brand
What you need to write cult-converting copy
Brand strategy and copywriting are skills you can learn. SEO is a skill you can learn. With guidance you can learn to be the expert strategist and copywriter for your business, which is really fucking cool.
If you want to consistently write converting copy for your brand, you need to get the basics nailed. Here they are (simple).
✦✹✦
①
build a word bank
A unique set of words that reflect your brand's personality. You can create this a number of different ways, often I like to start with a theme ('cult' anyone??).
②
Create header & sub-header sets
Header sets that hit your customer pain points, then uno reverse the pain-points so that your headers are positive and helpful.
③
Write copy bites
Similar to the word bank and header sets; you’re bringing together copy bites you can use across your content.
Copy Hooks ⟶ A set of short, sharp, defined pieces of copy, around 3-5 words long. These can be used, repeatedly, across your marketing to grab attention and pull people in.
Messaging Statements ⟶ A set of statements, each one the length of a sentence or small paragraph. These explain your copy hooks with a bit more depth, and act to pull people in further. Used with copy hooks, or as attention-grabbers in different applications.
④
Call-to-actions
A list of CTA's that reflect your brand's voice and vibe, with a focus on converting your customer at certain points in your funnel.
⑤
Brand Rules
Do's and don'ts for your marketing, branding and copy. Defining what's OK linguistically, how to stay consistent, and how to make your copy the hottest thing ever.
✦✹✦
All the time confident, bold business owners hit me up about my 1:1 services, and often I hear this gem, “I could do this myself, I just don't know how.”
And honestly, that's partly true. I say partly because there is definitely a place for hiring a brand strategist and copywriter to make your business sing. Obviously (hi).
But.
Lots of business owners I know could do their own copy and branding, 100%. With someone in their ear (or corner, whatever's less creepy), going, “Dude you've got this, here's how."
Or evennnn, “Smashing it in this area, I've got an idea that'll knock it into the sky for this part."