It’s not proofreading, it’s not rewriting. It’s…editing. It’s a whole THING but don’t worry, cool-mum’s got ya covered.

Ah the age-old question that humans have been asking since the very dawn of time, when websites were created alongside the wheel.

OK so there’s not actually a quiz on this site, but we are talking about why your website should have one

Wanna write cult-converting copy? Get these basics nailed down and you’ll be golden.