go bold or go home
Brand Strategy & Copywriting
Standing out isn't lucky - it takes a cleverly crafted mix of creativity, marketing psychology, and data. And luckily (for you), that's what I do around here.
Say a little prayer to you
Marketing psychology mingled with creativity, gets incredible results. A brand behind your business gets you noticed.
It’s the difference between a transaction that gets forgotten, and an experience that keeps customers coming back for more.
With a brand strategy in place your messaging will convert. You’ll pull your customers in. They’ll remember you, and love you.
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Start a Religion
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✦Brand Bible✦
A BIBLE? REALLY?
This is a document you’re going to want to hold close to your soul.It’s a guide for your messaging and your marketing. It defines who you are, what makes you different, and how to say it to the world.
You can throw it at anyone who needs to know about, or create for, your brand. They’ll absolutely froth over it.
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✹Copywriting✹
YOU’RE READING MINE AND I’M ABOUT TO WRITE YOURS
Rebels and rule-breakers, we ride at dawn.I’ll write you copy that uses UX and Marketing Psychology to get you conversions.
Is it gonna sound cool? Absolutely. Will it help you get sales? Yes.
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We’re gonna start with branding
The religion behind it all
Sure, we can write some shmancy words, play with grammar like ‘ah-mah-zing’, and make everything into a dirty innuendo or a pun.
Because yes, sounding cool is…well…cool. But this is about getting you sales and an obsessed following.
This is how we make those dreams of yours a reality.
Brand Bible
It’s time to get Biblical
This is where we start. You have a great product, and you need a great voice and personality to match. *Tap-tap* open up: Here’s what’s inside ↓
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Values & Mission:
Who you are & what you stand for. Your heart and soul. These values are purposeful, aligned, and a game-changer.
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Brand Discriminators:
What makes you you. You’re different and we bloody love it.
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Brand Personality & Behaviours:
Your brand’s unique archetype. How you act across all of your marketing and copy.
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Brand Voice & Tone:
How you sound (hint, it's awesome), your custom messaging, and what you need to say to make sales.
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Brand Rules & Messaging Examples:
How to keep your personality and voice consistent.
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Target Market:
Your dream customer and what makes them tick.
Time for copy
The cult building doctrine
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Your brand is bangin’, and your personality is ready to take over the universe, one word at a time. We’re not mucking around here; I’m giving you all the goods.
✓ Marketing Psychology
✓ Conversion Focus
✓ Customer Journey Optimization
✓ User Experience (UX)
✓ Brand Strategy
✓ SEO Optimization
If they’re going to succumb to a higher power, it may as well be you.
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All the words,
all the time
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Websites
Your website makes you sales.
They’re your 24/7 employee. And when it’s perfectly crafted in your brand voice, it also sounds damn good.
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Product
Descriptions & Packaging
Copy that literally makes your product jump into the hands of your audience. They’ll be obsessed.
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Come back
for more
Let’s get cozy with an ongoing relationship, and make sure your copy converts into sales. Email flows, monthly newsletters (but cool ones), lead magnets and quizzes
Why is other copy so boring?
The short answer is that it shouldn’t be.
The long answer is that often it is. I don’t know why. Probably the patriarchy or something.
Get into it
FAQs
You asked, I answered. Or, they asked, and I answered in anticipation of youuuuu asking ♡
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Yip, I'm an SEO Strategist and offer this as a copy service on its own, or alongside website copy.
SEO is more than keywords - cause ultimately we're using Google for more traffic, more eyes on your stuff, and more sales right? It's a marketing technique, and your website is the platform we use.
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Quickie Services and DIY tools are all priced on their pages - easy as! Working 1:1 is a custom quote because you're special, so there are variables. But to make it easy I've created a Pricing and Services Guide. Grab it here.
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Writing a hot website starts with one thing; a brand that's absolute fire. If you want a website that brings in your ideal customer, makes you a cult name, makes sales and has room to evolve with your business - start with a Brand Bible. I can jump straight into your copy if you have a strong existing brand personality and voice, but if you don't then a Brand Bible is our first step.
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Yes! If you're an existing or previous client, and we've worked on your Brand Bible or website, I can work with you on one-off projects and launches (including emails, lead magnets and quizzes).
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I understand 100%. Marketing is an absolute minefield and there's a million different experts telling you where to start and what to do.
Here's what we can do together! 1. Download my Pricing and Services Guide for more details and/or 2. Book in for a free 15 minute chat, tell me about your business, and we'll figure it out! I'll then send you a detailed proposal with different options. Easy as.
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What a weird question but granted, you could pick up that vibe....I guessssss? If anyone asks my answer is normally "No."
So....no? No. ...no?
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A brand is made up of a lot of things - a personality, a voice, copy, content, vibe, visuals, logo...
The only parts I don't do are the visuals and logos...the rest is my jam! I've got a little black book of talented designers with different flavours who I can highly recommend.
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Fashion, skincare, haircare, furniture, lawyers, doctors...if you like my vibe we'll be a good fit.
My experience and creative strategies mean that whatever I'm creating for has a strategic plan and a perfectly fitting brand voice.
I'm a slut for e-com & products but I work with some incredible people across a broad range of industries.
⋆✦ We’re obsessed with each OTHER ✦ ⋆
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Alex, Move Pilates Studio
“Working with Rach has been an absolute joy. I had previously put off creating a new website for years because it all seemed to hard and complicated. She has made the process so simple, easy and enjoyable. I enjoyed her personalisation and dedication to getting to know me as the business owner and infusing that into as many touch-points as possible (no cookie-cutter approach here). Highly recommend.”
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Becky, Goodbye
"I'm excited about what we've created - you've given me a whole new platform and perspective. It's both exciting and achievable, a voice I can believe in and make consistent.
I'm so grateful to do this work with you. It fits like the most incredible op shop (but like new) pashmina shawl that I can't believe hasn't already found a new home, and is patiently waiting for me to discover it and turn it into a Velveteen Rabbit with love.
One of the nice things about working with you is I can feel how much you hold for our success. Thank you."
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Jane, Figgy & Co
“Rachel is the real deal – your business is in safe copywriting hands with Frankly Write. Rachel takes the time to really get your business and your people – it’s intensive, but the process works a treat. The Brand Bible we developed for Figgy is bloody awesome – I use it everyday!”
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Michelle, Show & Tell Video
“Rachel took the time to really understand my brand, totally ‘got’ me, and hits it out of the park every time. It’s helped me save so much time and make more money with amazing copy!! Could not recommend highly enough!!
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Bron, Twisted Citrus
“I absolutely LOVE Rachel’s work. Seriously feel like it’s the first time I have absolute clarity on our brand, who we are talking to and how we talk to them. Love love the big idea and editorial piece – she absolutely nails it. I’ve used this Bible so many times already across our web design, email flows – everything!”
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Nicole, Zay Everyday Bags
“Your creativity entwines with expert technical knowledge. I loved the whole process - it was fun, easy, informative, and really made me think about things on a higher level.”
